Patrick Planing

Prof. Patrick Planing is a Professor of Business Psychology at HFT Stuttgart, focusing on quantitative research methods, innovation management, and marketing. His expertise includes user acceptance research, digital transformation, and transportation technology. He co-founded AcceptanceLab and leads initiatives like Plan G and GROUNDBREAKERS Start-Up Accelerator to foster entrepreneurship. His work spans empirical studies on autonomous vehicles, air taxis, and NFTs, emphasizing consumer behavior and technology adoption. He holds a PhD from Leeds Beckett University (UK) and an MBA from Pforzheim University and Brighton University.

Education:

• PhD, Leeds Beckett University (UK): Acceptance of Driver Assistance Systems (2009-2013)
• MBA, Pforzheim University and Brighton University (UK) (2006-2007)

Research Focus: User acceptance of emerging technologies, digital transformation in industry, circular economy, and innovation management. Key areas include autonomous systems, urban mobility solutions (e.g., air taxis), and AI-generated content. His work bridges consumer psychology and business strategy, addressing ethical and practical adoption challenges.

Publications: Recent work explores trends in Anything-as-a-Service models, delivery robots' societal impact, and air taxis' role in public transport. His research highlights scenario-based approaches and maturity models to predict market readiness. Earlier studies include trust in automated driving systems and NFTs' ethical implications.

Labs/Initiatives:

• AcceptanceLab: Research group analyzing technology adoption
• GROUNDBREAKERS Accelerator: Supports startups in innovation sectors
• M4_LAB: HFT's innovation lab for metropolitan challenges