Vardan Avagyan

Dr. Vardan Avagyan is an Assistant Professor at the Erasmus School of Economics, Department of Marketing, Erasmus University Rotterdam. His research focuses on the intersection of marketing and innovation, utilizing econometric models and dynamic optimization tools to address challenges in innovation idea selection, development speed, diffusion, and consumer attitudinal metrics.

• Key research areas: Marketing & Innovation, Idea Selection, Innovation Speed, Customer Mindset Metrics
• Recipient of Amazon Research Awards in Advertising and Marketing Science Institute research award
• Teaches strategic marketing decision-making to data science students and supervises marketing analytics projects

His publications span innovation diffusion strategies, financial projections in innovation selection, and marketing modeling for life sciences. Collaborations include international institutions, with research metrics showing significant citations and Mendeley readership.