Francesco Balocco

Francesco Balocco is an Assistant Professor at the Department of Knowledge, Information and Innovation, Vrije Universiteit Amsterdam. Previously, he was a PhD candidate at Erasmus University Rotterdam. His research focuses on Big Data applications in digital marketing, programmatic advertising, and mobile analytics. He explores topics like adverse selection in advertising markets, impression quality assessment, and cross-device consumer behavior.

Research Interests:
- Programmatic Advertising Mechanisms
- Digital Marketing Strategies
- Mobile Advertising Analytics
- Adverse Selection in Markets
- Online Auction Design

His recent work analyzes lemon market effects in display advertising, header bidding mechanisms, and cross-device ad spend optimization. He has published in top journals like Management Science and venues such as the International Conference on Information Systems (ICIS).

Teaching:
- AI for Business
- Research Design and Methods