معرفی
Trish Ruebottom serves as Associate Professor and Director of the PhD Program in the Department of Human Resources and Management at McMaster University's DeGroote School of Business, where she holds the University Scholar designation (2024). As a full-time faculty member, she leads doctoral education while maintaining an active research agenda focused on transgressive social dynamics across stigmatized contexts.
Her research interrogates the tension between societal need for norms and human desire for freedom, examining how misfits, outsiders, and dissenters create new worlds through norm transgression. Key contexts include entrepreneurship in the sex industry, gender activism in post-civil war Libya, rock concerts for social change, and voyeurism-based business models. She investigates discursive, temporal, and emotional forces maintaining status quos in media, clean tech, finance, and everyday work.
Analysis of her recent publications reveals dominant themes of stigma entrepreneurship, emotional drivers of social change, and value creation through transgression. Her work bridges organizational theory, sociology, and critical management studies, with consistent focus on marginalized populations and institutional disruption across sectors like sex work, refugee entrepreneurship, and political polarization.
Her scientific recognition includes:
- University Scholar award (2024)
As PhD Program Director, Ruebottom shapes doctoral education through mentorship and curriculum leadership. While specific grant details aren't publicized, her prolific output in top journals (Academy of Management Journal, Organization Studies) indicates sustained research funding. Her media commentary on topics like reality TV's political influence and corporate voyeurism demonstrates real-world impact of her scholarship on organizational behavior and social change.
