معرفی
Tracy Pirie serves as Principal Lecturer in Marketing at Robert Gordon University (RGU), within the Aberdeen Business School, where she leads staff across undergraduate and postgraduate programs. With nearly two decades of academic experience, she is Course Leader for the MSc Corporate Communication and Public Affairs and MSc International Marketing programs, maintaining strong industry connections through affiliations with the Chartered Institute of Marketing (CIM), Chartered Institute of Public Relations (CIPR), and Marketing Society.
- BA, MSc qualifications
- Currently pursuing PhD on "Nostalgic Destruction: A critical analysis of fans' reaction(s) toward branded nostalgiascapes when change occurs"
- Fellowship with the Higher Education Academy (HEA) achieved in 2014
- Level 5 Certificate in Leadership and Management from RGU
Dr. Pirie's research spans digital marketing, international marketing, corporate communication, and consumer behavior, with a particular focus on nostalgia's impact on brand relationships (especially Disney theme park fans). Her scholarly work demonstrates a clear evolution from oil and gas industry safety research (2010-2013) to organizational development studies (2015, 2022) and more recent educational pedagogy investigations (2022-2025). She has published across diverse areas including entrepreneurial skills development through international learning, independent learning techniques, and gender's moderating role in career progression.
Her publication record reveals a researcher who successfully bridges theoretical marketing concepts with practical educational applications, demonstrating interdisciplinary expertise that connects marketing theory, consumer psychology, and educational practice. Recent work emphasizes creativity, diversity, and international collaboration in developing entrepreneurial skills.
- Fellowship with the Higher Education Academy (HEA) in 2014
- Level 5 Certificate in Leadership and Management at RGU
As an external examiner for the University of West of Scotland, University of Hertfordshire, and University of Northampton (2016-2027), Dr. Pirie contributes significantly to quality assurance in business education. Her extensive teaching portfolio includes Marketing Strategy, Business Marketing and Innovation, Research Projects, and Strategic Digital Communications. She has led innovative teaching initiatives such as an international creativity workshop in 2014 that brought together over 50 delegates from six universities. Dr. Pirie develops targeted student engagement initiatives, including bespoke welcome week activities for postgraduate students to ensure smooth academic transitions.
Her leadership extends beyond the classroom to fostering inclusive learning environments and maintaining strong industry relationships that keep RGU's marketing programs aligned with professional standards and market needs.
