معرفی
Dr. Todd Donavan is an Associate Professor in the Department of Marketing at Colorado State University's College of Business. His research focuses on customer orientation and identification, exploring how personality traits and environmental factors influence employee and customer behavior.
- Customer Orientation: Investigates traits predicting CO disposition and its benefits for organizational commitment and satisfaction.
- Identification: Analyzes drivers of customer and employee identification with firms, including personality and situational factors.
Todd teaches principles of marketing and a sports marketing seminar, collaborating with the Denver Nuggets to provide students practical industry experience and contribute to a marketing scholarship. His recent publications examine service recovery, brand endorsement dynamics, and statistical methodologies.
Notable trends in his research include the interplay between employee traits and customer satisfaction, social identification in sports marketing, and methodological advancements in factor analysis. He has also developed software tools for statistical research.
