معرفی
Scott Wysong is an Associate Professor of Marketing at the Gupta College of Business, University of Dallas. He holds a PhD and MBA from the University of Texas at Arlington, and a BA in Economics from Vanderbilt University. His research focuses on branding, customer service, and sports marketing, with notable work exploring mega-event volunteer satisfaction, brand personality, and environmentally friendly sports venues. He has conducted research for over 100 firms, including economic impact studies for major events like the Taylor Swift '1989' Concert and Garth Brooks concerts.
Education:
- PhD and MBA in Marketing, University of Texas at Arlington
- BA in Economics, Vanderbilt University
His research interests span branding strategies, customer engagement in retail environments, and the intersection of sports events with fan satisfaction and sustainability. Recent work emphasizes innovative teaching methods, such as simulations in business courses to enhance student engagement. Dr. Wysong is an active member of the International Association of Venue Managers (IAVM) since 2002 and has prior experience as Director of Operational Audits for Osteopathic Health System of Texas.
His publications highlight trends in experiential learning, sports venue management, and cross-cultural SME financing. Though no formal awards are listed, his contributions to applied marketing research and industry collaborations underscore his scholarly impact. Teaching focuses on foundational marketing principles and capstone consulting projects, emphasizing real-world applicability.
Dr. Wysong advises students through courses like MARK 5F50 (Foundation of Marketing) and BUAD 8390 (Capstone Consulting). His research partnerships include economic impact analyses for festivals, sports events, and concerts, demonstrating a commitment to bridging academic research with practical industry needs.
