معرفی
Brian L. Bourdeau serves as an Associate Professor of Marketing within the Harbert College of Business at Auburn University, specializing in services marketing, sports marketing, service quality, customer satisfaction, sustainability, and survey research methodologies.
Education:
- PhD, The Florida State University, 2005
- MS, The Florida State University, 2001
- BS, The Florida State University, 1998
His research examines critical intersections between consumer behavior and service delivery systems, with particular emphasis on sports industry applications and sustainable business practices. Bourdeau develops innovative survey methodologies to measure customer satisfaction and service quality in complex service environments, contributing to both academic theory and practical business solutions.
Scientific Awards:
- MBA Outstanding Teacher of the Year Award for Elective Courses
- Excellence in Outreach Award in the Harbert College of Business
Bourdeau maintains active industry engagement through consulting for major organizations including the South Atlantic Professional Baseball League, Florida Sports Foundation, Professional Golfer's Association, and Millsport Sports Marketing. He has served as an expert witness in business damages litigation and contributes to academic discourse through editorial review board service for the Journal of Business Research and Journal of Marketing and Branding Research.
