معرفی
Brian V. Larson is an Interim Associate Dean for Graduate Programs and Professor at the School of Business Administration (SBA) at Widener University. He holds a PhD in Marketing from Oklahoma State University (1999) and specializes in marketing strategy, sport marketing, consumer behavior, and leadership. His research focuses on fan engagement in sports, service quality in professional events, and international marketing strategies. He has pioneered initiatives like the Sport Management Advisory Board and led international fan research across multiple leagues and countries.
Dr. Larson has over 20 journal publications and has presented at 35 conferences. His awards include the SBA Distinguished Graduate Teaching Award (2015) and the Nicholas P. Trainer Faculty Fellowship (2020). He collaborates with organizations like the Philadelphia Union and FC Barcelona on fan experience research. He previously served as Department Head of Management, expanding faculty and launching new majors. His work integrates academic rigor with real-world industry connections, exemplified through dual MBA/MSE programs and industry networking events for students.
Key research trends in his articles emphasize sport event service quality, cross-cultural marketing strategies, and the psychological impact of commercialization in sports. His media engagements include discussions on NFL fan experiences, MLS sponsorships, and automotive industry trends. Larson balances leadership roles with active research, consistently bridging academia and professional practice.
