معرفی
JP P Lutz serves as an Assistant Professor of Practice in the Department of Marketing, specializing in Sports Marketing with over 15 years of professional experience in the sports industry. His background includes significant management roles at major organizations including the Philadelphia Eagles (NFL), Philadelphia Soul (AFL), and Special Olympics PA, where he focused on sales, marketing, and operations strategy.
His academic credentials include:
- Master of Science in Sport Management, Drexel University
- Bachelor of Science in Marketing & International Business, Drexel University
Professor Lutz's research and professional expertise centers on Sports Marketing and Sports Management, with specialized knowledge in marketing operations within professional sports organizations. His work integrates practical industry experience with academic theory, particularly examining sports merchandise commercialization and fan engagement strategies. His current business venture in vintage sports collectibles provides unique real-world insights that inform his teaching methodology and industry-relevant curriculum development.
He currently owns and operates Bucks County Baseball Co., a vintage sports clothing and collectibles business based in Bristol, PA, which serves as both a professional endeavor and practical research platform for studying sports memorabilia markets and consumer behavior in niche sports merchandise sectors.
