معرفی
Scott Bozman is a Professor of Marketing at Gonzaga University School of Business Administration, with a career spanning since 1990. His expertise lies in brand management, marketing metrics, and community asset analysis.
- Education:
- Ph.D. in Marketing, Washington State University (1990)
- M.A. in Economics, University of Victoria (1983)
- B.S. in Business Administration, University of Idaho (1980)
- Professional Certified Marketer (P.C.M.), American Marketing Association (2001)
Dr. Bozman's research focuses on brand architecture, marketing analytics, and community-driven economic frameworks. He has pioneered applications of information entropy in survey statistics and explored the financial implications of customer satisfaction.
His recent publications examine umbrella branding in sports, community asset interdependencies, and entropy-driven survey validation, reflecting a blend of marketing strategy and quantitative social science methodologies.
- Awards:
- Professional Certified Marketer (AMA, 2001)
Dr. Bozman has held administrative roles including Director of Graduate Programs and Acting Associate Academic Vice-President, while maintaining active involvement in community organizations.
