Timothy McDonough

Timothy McDonough is a Clinical Professor in the Information Technology and Operations Management department at Southern Methodist University's Cox School of Business. He joined the faculty full-time in 2016 after serving as an Adjunct Professor from 2011 to 2015, teaching graduate courses in quantitative methods and conducting research in econometrics, data mining, experimental methods, and marketing attribution.

His research interests span econometrics, data mining, and statistical modeling applied to marketing and operations management. At SMU, he teaches courses such as

• ITOM 6217 Data Mining
• ITOM 6253 Programming for Analytics
• ITOM 6267 Data Mining

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Before academia, he held leadership roles in industry, including Google 'MMM ad Scientist', Chief Economist at Adometry, and founding partner at JWT. His career involved statistical modeling for major clients like General Motors, Royal Caribbean, and Johnson & Johnson.