معرفی
Tiago Simões is affiliated with ISCTE Business School as a Lecturer. He holds a degree in Economics from the Catholic University and an MBA. His professional career spans over two decades in marketing roles at Banco Santander, Novis, Clix, Optimus, Well's, and Sonae MC, where he managed high-profile brands like Continente and developed Retail Media strategies. He has taught communications at multiple universities and served as president of the Portuguese Association of Advertisers.
- Education: Economics (Catholic University), MBA (university unspecified)
- Professional Highlights: Pioneered Ecosystem strategy at Sonae MC, led Continente brand management, and founded a Retail Media operator
His research interests focus on marketing innovation, retail media, and strategic communications. He actively contributes to industry through executive education programs at ISCTE EE's Real-Life Learning Faculty Knowledge Center.
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