Thorsten Litfin

Prof. Dr. Thorsten Litfin is a Professor of Marketing, specializing in Service and Innovation Management at Osnabrück University of Applied Sciences (Lingen Campus). He holds a PhD from Kiel University and has extensive industry experience with SIMON-KUCHER & PARTNERS. His research focuses on marketing strategies, innovation adoption, pricing, and lean management in SMEs.

• Education: PhD in Business Administration (Kiel University, 1999), MBA in Marketing and Finance
• Key Roles: Academic Head of Marketing Programs, Researcher in Innovation Diffusion and Customer Behavior

Research Interests: Marketing, Innovation Management, Pricing Strategies, and Lean Process Optimization. His work bridges academic theory with practical business applications.

Publications span over 20 years, addressing topics like customer adoption of digital services, pricing models, and operational efficiency in SMEs. Notable contributions include analyses of telecommunication service adoption and lean management adaptations for small enterprises.

Awards: While no formal prizes are listed, his impactful research on pricing and innovation has influenced industry practices.

Grants/Advising: Engaged in applied research projects with regional industries, focusing on process optimization and market strategy development. Supervises capstone projects for business students.

Labs/Teams: Active in the Faculty’s research groups on Marketing Strategy and SME Innovation at the Lingen Campus.