Andreas Schmidt

Prof. Dr.-Ing. Andreas Schmidt is a Professor at the Faculty of Economics and Social Sciences (WiSo) at Osnabrück University of Applied Sciences. His research focuses on Business Informatics, with emphasis on Customer Relationship Management (CRM), eBusiness, Knowledge Management, and Digital Transformation. He leads the Competence Center for Customer Relationship Management and has published extensively on topics like Smart Customer Analytics and Digitalisierung in SMEs.

His work integrates theoretical frameworks with practical applications, collaborating with industry partners such as LM IT Services AG and Zoo Osnabrück. Key projects include developing the 'KnowBlueC' framework for CRM and exploring Low-Code platforms for Citizen Developers. Publications span academic journals and industry reports, emphasizing both technical innovation and organizational impact.

Prof. Schmidt teaches courses on eBusiness, Knowledge Management, and Information Systems, mentoring students in applied research projects. His contributions bridge academic research and real-world business challenges, particularly in digital transformation and sustainable business models.