Oliver Roll

Prof. Dr. Oliver Roll is a full-time Professor of Business Administration and International Marketing at Osnabrück University of Applied Sciences, specializing in Pricing Strategy and Marketing. He holds a PhD from TU Chemnitz (2002) and has extensive experience in consulting roles, including at Roland Berger Strategy Consultants and Simon-Kucher & Partners. His research focuses on digitalization in pricing, consumer behavior, and qualitative methodologies.

Roll has authored numerous publications on pricing strategies, including dynamic and peer-based pricing models. He has also contributed to practical guides like the Praxishandbuch Preismanagement. His work integrates academic rigor with industry applications, addressing topics like B2B pricing, value-based strategies, and marketing in digital contexts.

He leads the Department of Business Administration within the Faculty of Economics and Social Sciences and has collaborated on research projects funded by the European Regional Development Fund (EFRE). His lectures and workshops highlight trends in pricing innovation and digital transformation.