Cord Otten

Dr. Cord Otten is a Researcher at the Department of Marketing & Pricing, University of Hamburg Business School. His research focuses on Digital Social Media, Experience Goods, Field Experiments, and Distribution Systems. He teaches courses including Empirical Economic Research, Media Pricing, and Price Management at the undergraduate level.

Education: PhD (Dr. rer. oec.) from the University of Hamburg (2015-2021), M.Sc. International Business (Marketing-Finance) from Maastricht University (2009-2011), and B.Sc. International Business (2006-2009). Professional experience includes consulting roles at Simon-Kucher & Partners and Beiersdorf, alongside academic research roles at the University of Hamburg and Kühne Logistics University.

His research explores strategic marketing challenges in digital and traditional markets, emphasizing empirical methods. Notable themes include quantile regression in entertainment marketing, subscription-based media models, and technological disruption in cinema.

Practical experience includes over 3 years as a consultant, specializing in pricing and business strategy. He advises on channel management and media distribution systems, bridging academic insights with industry applications.