Besarta Veseli

Dr. Besarta Veseli is an Assistant Professor and Post-Doctoral Researcher at the Chair of Marketing & Media, University of Hamburg Business School. She holds a Ph.D. (Dr. rer. oec.) in Business Administration from the University of Hamburg (2023), a Master of Science in Marketing (2017), and a Bachelor of Science in Statistics (2013). Her research focuses on social innovation, prosocial behavior, blood donation marketing, and automated communication through smart speakers.

Education:

• Ph.D. in Business Administration, University of Hamburg, 2023
• M.Sc. in Business Administration (Marketing), University of Hamburg, 2017
• B.Sc. in Business Administration (Statistics), University of Hamburg, 2013

Research interests span social marketing, donor management, and the psychological drivers of prosocial behavior. Recent work examines pandemic communication strategies, plasma donation incentives, and the societal impact of smart speaker technology. She has supervised numerous bachelor’s and master’s theses.

Her articles address critical issues like pandemic trade-offs, music streaming adoption, and blood donation retention. She has no listed scientific awards but has contributed to impactful research in health and technology sectors.

Teaching responsibilities include media management, eBusiness, and social psychological theories in marketing. Practical experience includes roles at Apple UK, XING, and Warner Music.