معرفی
Prof. Michel Clement is a Professor of Marketing & Media at the University of Hamburg Business School, holding the Chair for Marketing & Media since 2006. He previously held academic positions at the University of Passau (2005/2006) and Christian-Albrechts-University Kiel (2002–2005). His research focuses on entertainment media product management, new technologies, and donor/customer management. He has held significant administrative roles including Academic Senate Member (2013–present), Faculty Council Member (2014–present), and Director of the Research Center Media and Communication (2008–present).
Education: PhD in Marketing from Christian-Albrechts-University Kiel (mentor: Prof. Sönke Albers), with a Master's in Business Administration focusing on Marketing, Innovation Management, and Psychology. Pre-academic career included management roles at Bertelsmann mediaSystems and Bertelsmann eCommerce Group, where he founded Snoopstar.com GmbH as Vice President.
Research interests span digital media economics, prosocial behavior in healthcare donations, platform business models, and consumer decision-making in entertainment industries. He has contributed to understanding blood/plasma donation retention strategies, smart speaker impacts on media consumption, and pandemic-related behavioral changes.
Leadership roles include supervisory board memberships at MADSACK Mediengruppe (2018–present), Studierendenwerk Hamburg (2017–present), and Universität Hamburg Marketing GmbH (2015–present). He has directed major initiatives like the Hamburg Graduate School for Media and Communication (2009–2016) and co-developed international MBA programs with Fudan University (2006–2008).
Grants and collaborations include state-funded excellence initiatives and industry partnerships. His work integrates academic research with practical applications in media technology scouting, venture consulting, and digital platform governance.
