معرفی
Prof. Dr. Sönke Albers is a **Distinguished Research Professor of Marketing and Innovation** at Kühne Logistics University (KLU) in Hamburg, Germany. He previously served as Dean of Research at KLU (2010–2024) and held academic roles at Christian-Albrechts-University Kiel, WHU, and the University of Lüneburg. His career includes leadership positions such as Rector of WHU and Dean of the School of Business at Kiel University. He holds a doctorate in Operations Research from the University of Hamburg and an honorary doctorate from Goethe University Frankfurt.
**Education**:
- PhD in Operations Research (University of Hamburg, 1973)
- Habilitation in Business Administration (Christian-Albrechts-University Kiel, 1981)
- Visiting Scholarships at Stanford University, Penn State, and AGSM Sydney
**Research Interests**: Marketing planning, sales management, diffusion of innovations, and marketing response modeling. His work bridges theory and practice, with focuses on budget allocation, personal selling, and digital media economics. He has authored over 150 articles in top journals like Marketing Science and Journal of Marketing Research.
**Key Achievements**:
- Recipient of the EMAC Distinguished Marketing Scholar Award (2011) and AMA Lifetime Achievement Award (2020).
- Developed a Bayer marketing budget allocation model yielding €500M profit improvement.
- Advisor to 30+ professors, including 12 university faculty members.
- Editor-in-Chief of BuR – Business Research and former President of the German Academic Association of Business Research.
**Grants & Labs**: Active in funded projects on media distribution and crisis management. His research teams drive industry partnerships in pharmaceuticals, entertainment, and logistics.
