معرفی
Antonia Leiße is a Research Associate and PhD student at the Chair of Marketing & Media within the University of Hamburg Business School. She holds an M.Sc. in Public Health (University of Bielefeld) and a B.Sc. in Health Communication. Her research focuses on intersections between healthcare systems and marketing strategies, particularly in public health contexts.
Education:
- PhD Candidate (2023–present): Marketing & Media, University of Hamburg
- M.Sc. Public Health (2020–2022): University of Bielefeld
- B.Sc. Health Communication (2017–2020): University of Bielefeld
Research Interests: Health service optimization, plasma donation policies, epidemiological communication strategies, and healthcare incentive frameworks.
Publications: Recent work includes a study on plasma donation incentives published in Vox Sanguinis (2024).
Professional Experience: Prior roles include student assistant positions in health service research and epidemiology at multiple universities, plus work experience at Evangelical Hospital Bethel GmbH.
