معرفی
Dr. Leonard Rackowitz is a Post-Doctoral Researcher (Assistant Professor equivalent) at the Chair of Marketing & Media, University of Hamburg Business School. His research focuses on social influence in digital markets, including word of mouth, trend displays, and the digital transformation of the music industry. Current projects explore playlist salience in music streaming and drivers of user behavior such as skipping. He holds a diploma (M.Sc. equivalent) from the Karlsruhe Institute of Technology (KIT) and a PhD (Dr. rer. oec.) from the University of Hamburg, awarded with Summa Cum Laude.
- Education: Diploma in Business Engineering (KIT), PhD in Business Administration (University of Hamburg)
Research interests emphasize digital markets, media economics, and the intersection of technology with consumer behavior. Teaching responsibilities include eBusiness, Media Management, and Social Psychological Theories in Marketing at both B.Sc. and M.Sc. levels. Office hours are available via prior email registration.
