معرفی
Prof. Dr. Yasmin Merz is a Professor of Digital Marketing and Digital Media at Pforzheim University, affiliated with the Faculty of Design, Technology, Business & Law. She holds a PhD in Economics from the Karlsruhe Institute of Technology (KIT) and a Diplom in Social Sciences from the University of Mannheim. Prior to academia, she held management roles at media houses, pharmaceutical companies, and digital startups, including Hexal AG and Burda Style Group.
Her research focuses on digital marketing, e-commerce, social media, and podcasts, with a particular interest in the interplay between print and online media. Key contributions include studies on cannibalization effects in publishing and podcast synergies with regional media.
- Education:
- 2017: Dr. rer. pol. in Business Administration, Karlsruhe Institute of Technology (KIT)
- 2004: Diplom in Social Sciences, University of Mannheim
Dr. Merz collaborates with industry leaders such as Porsche Digital, SAP, and Thomas Cook through practical projects, bridging academic research with real-world applications. She is a member of study commissions for the Master’s programs in Creative Communication and Brand Management, and Media Management and Advertising Psychology.
Her work has been showcased at conferences like the Digital Healthcare Days 2019 and contributes to academic publications on topics ranging from influencer marketing to user preferences in video streaming services.
