Sinika Studte

Prof. Dr. Sinika Studte is a Professor of General Business Administration at the Hamburg School of Business Administration (HSBA), specializing in the Department of Marketing Transformation. Her career spans over 10 years in leadership roles at Axel Springer AG, including Sales Director at BILD and Head of Sales & Marketing at Hamburger Abendblatt/DIE WELT Hamburg.

• Academic Background: Studied Business Administration with a scholarship from Axel Springer AG at the University of Hamburg, focusing on Marketing, Sociology, Industrial Management, and Business English.
• Doctorate: Completed in February 2022 at the University of Hamburg's Chair of Marketing & Media, funded by the German Red Cross (DRK), with her dissertation on Donor Motivation and Donor Relationship Management - Essays on Prosocial Behavior.

Her research explores prosocial behavior, donor motivation, and marketing interventions. Key trends in her publications include the psychological and social impacts of crises on altruistic actions, particularly blood donation dynamics during the COVID-19 pandemic.