Susanne Hensel-Börner

Prof. Dr. Susanne Hensel-Börner is a Professor for Business Administration with a focus on Marketing and Sales at the Hamburg School of Business Administration (HSBA) since 2009. She initiated the MSc Digital Transformation & Sustainability program and served as Head of Department Marketing & Sales from 2011 to 2018.

Her research spans interdisciplinary collaboration of marketing, sales, and IT; digital transformation in personal selling; the interplay between digitalization and sustainability; and preference measurement techniques like conjoint analysis. She also emphasizes

• Problem-based learning (PBL)
• Educational innovation for a digital world.

Recent publications highlight sustainable development in higher education, digital transformation in B2B contexts, and linguistic aspects in sales communication. Her work appears in journals such as Environmental Sciences Europe, Spanish Journal of Marketing - ESIC, and Industrial Marketing Management.

Scientific Awards:

• Doctoral promotion with distinction for research on computer-assisted hybrid conjoint analysis.

She supervises doctoral students including Dr. Jan Philipp Graesch, Chiara Hübscher, and Alina Steiger, with a focus on applied quantitative methods and digital-sustainability intersections.