Inga D. Schmidt-Ross

Professor Dr. Inga D. Schmidt-Ross has served as Professor of Business Economics (Marketing and Sales) at the Hamburg School of Business Administration (HSBA) since 2009 and currently holds the position of Head of the Department of Marketing Transformation since February 2020. Her academic career includes prior roles as teaching staff at the University of St. Gallen's Institute for Marketing and Trade and as a project leader at Prophet brand Strategy in Zurich and Hamburg.

Her educational background includes:

• Business Science studies at the University of Hohenheim
• Business Administration degree from Portland State University (Portland, Oregon, USA)
• Doctorate in Customer Behavior in Multi-Channel Systems from the University of St. Gallen

Professor Schmidt-Ross's research centers on brand strategy implementation, disruptive multi-channel systems, and customer experience, with particular emphasis on the interdisciplinary integration of marketing, sales, and IT. Her work explores omni-channel management, brand co-creation dynamics, Generation Z consumer behavior, project-based learning methodologies, and responsible marketing frameworks. She actively develops innovative teaching formats like the 'Sustainability Challenge' for service learning in higher education.

Analysis of her 15 most recent publications (2018-2025) reveals three dominant research trajectories: (1) sustainability education through service learning and project-based formats, (2) digital transformation in marketing-sales-IT collaboration with focus on customer journey mapping, and (3) specialized applications in procurement, healthcare, and generational marketing. Her work consistently bridges academic theory with industry practice, particularly in omnichannel environments and brand-customer interactions.

While no specific scientific awards are documented in the provided materials, Professor Schmidt-Ross maintains active academic engagement through conference presentations at venues including the European Health Management Association (EHMA), Sales Conference, and DERMARKENTAG. Her collaborative research network includes frequent partnerships with Susanne Hensel-Börner, Wolfgang Merkle, and Svenja Köster across multiple publications.

As an educator, she supervises dual-degree theses and develops assessment frameworks for project-based learning, though specific student names aren't listed. Her industry experience informs her role as a freelance Marketing Consultant, where she applies expertise in strategic marketing, customer behavior analysis, and brand strategy development for corporate clients. She leads departmental initiatives focused on marketing transformation while maintaining strong industry-academia connections through HSBA.