Regine Kalka

Regine Kalka is a Professor of Business Administration with a focus on Marketing and Communication at the University of Applied Sciences Düsseldorf since 2003. She teaches courses in Marketing Management, Product and Pricing Policy, and Brand & Corporate Communication across the Bachelor and Master programs in Business Administration and International Management.

• Educational Background
  • Diplomkauffrau in Business Administration, University of Trier (1989–1993)
  • Doctorate (Dr. rer. soc. oec) from Vienna University of Economics and Business (1993–1995)

Her research centers on Digital Communication, Pricing Strategies, and Brand Management, with a particular interest in behavioral pricing, customer retention, and trade show marketing. Recent publications explore topics like Personalized and Dynamic Pricing, Corporate Purpose in Marketing, and Subscription Models in the Automotive Industry.

Key themes in her 15 most recent articles include: digital disruption in pricing, customer-centric marketing frameworks, stakeholder communication in crises, and trade show innovation. Awards include the Günther Rid-Stiftung Scholarship for retail research.

She actively collaborates with industry partners on practice projects, such as analyzing customer journeys for trade shows and developing communication campaigns for brands like Deutsche Telekom and Fortuna Düsseldorf.