معرفی
Alexa Burmester is an Associate Professor of Applied Quantitative Methods at Kühne Logistics University, Hamburg, Germany. She holds a PhD in Marketing and a Diploma in Business Administration from the University of Hamburg, along with a Graphic Design degree from Kunstschule Alsterdamm. Her research focuses on methodological challenges in quantitative data analysis within marketing, digitalization, and sustainability contexts, particularly in the entertainment industry.
- Education
- Dr. rer. pol., Marketing, University of Hamburg (2013)
- Diploma, Business Administration, University of Hamburg (2009)
- Graphic Design Degree, Kunstschule Alsterdamm (2005)
Her work addresses endogeneity issues in secondary data using advanced statistical techniques like instrumental variables, propensity score matching, and Gaussian copula approaches. Recent publications explore advertising elasticity, pandemic impacts on music consumption, and quantile regression frameworks for outcome heterogeneity. She has presented at leading conferences including the Marketing Science Conference and European Marketing Academy Conference.
Scientific awards include the EMAC McKinsey Marketing Dissertation Award (2nd Place) and the Best Paper Award from the International Journal of Research in Marketing (2015). Her teaching emphasizes data-driven decision-making, combining quantitative methods with real-world managerial problems, and she has lectured at both the University of Hamburg and Kühne Logistics University.
