معرفی
Prof. Dr. Kerstin Brockelmann is Professor of Marketing at Leuphana University Lüneburg's Institute of Marketing. She holds a doctorate in business administration and has industry experience as a senior consultant at Roland Berger, Cap Gemini Ernst & Young, and as a management consultant for SMEs.
Her academic focus includes e-commerce strategies, customer relationship management systems, and omni-channel retail integration. Professional expertise spans digital marketing transformation and consumer engagement models.
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