Erdogan Gulyaz

Dr. Erdogan Gulyaz is a Lecturer and Visiting Fellow at the Center for Marketing & Supply Chain Management, Nyenrode Business University. He holds a PhD in extending Lean frameworks to SMEs and services, awarded in 2017. His roles include teaching Operations Management, leading Lean training at Nyenrode Lean Institute, and serving as Head of Product Lifecycle Management at a multinational engineering firm. He has over 20 years of industry experience in process improvement, product development, and project management across multiple countries.

Erdogan earned a BSc in Mechanical Engineering and MSc in Robotics from Istanbul Technical University, followed by an MSc in Integrated Manufacturing from North Carolina State University. He completed an MBA at Nyenrode Business University prior to his PhD. His research focuses on Lean Management, Agile Product Development, and Digitalization, with a strong emphasis on value creation and innovation in SMEs and service sectors.

His publications explore Lean principles in innovation management, holistic customer value creation, and frameworks for SME competitiveness. Key contributions include the 'Leanovation' framework and analyses of Lean practices in non-traditional contexts. Erdogan’s work bridges academic research with practical industry applications, particularly in accelerating product development and enhancing supply chain strategies.