Suzanne Altobello

Suzanne Altobello is the William H. Belk Distinguished Chair of Business Administration and Professor of Marketing at the University of North Carolina at Pembroke's Thomas College of Business and Economics. She has over 20 years of academic experience, including international roles at Aalto University (Finland) and the Grenoble Graduate School of Business (France). Her professional roles extend beyond academia, encompassing real estate and consulting ventures, alongside board memberships in startups and mentorship groups.

Education: PhD from the University of Notre Dame (Marketing), MA from University of Notre Dame, and BS from University of Florida. She completed a Post-Doctoral Fellowship at the University of Florida's Warrington College of Business.

Research focuses on digital marketing, social media analytics, and podcast marketing. Notable work includes studies on consumer decision-making self-efficacy (2022), gamification in finance (2019), and the impact of craft breweries on local economies (2023). She has published over 25 articles in top journals like Journal of Consumer Research and Journal of Services Marketing.

Awards include the Best Case Award (2021) for A Makeover for Dudley’s Q+. She serves on editorial boards for international marketing journals and conferences. Her teaching spans MBA-level Marketing Strategy and undergraduate courses in Social Media Marketing.

Professional memberships: International Society of Marketing (Board member), Direct Selling Educators Foundation (Research Fellow), and Society for Marketing Advances. She actively contributes to marketing education through her roles in academic journals like Marketing Management Journal.