Mason Jenkins

Mason Jenkins is a Clinical Associate Professor of Marketing at the Belk College of Business, University of North Carolina at Charlotte. His research focuses on consumer behavior and services marketing, particularly exploring how cognitive processes like causal reasoning influence customer decision-making and loyalty. He holds a PhD and MA in Cognitive Psychology from Northeastern University and a BA in Psychology and English from UNC Chapel Hill.

• Expertise: Consumer Behavior, Judgment/Decision Making, Services Marketing
• Affiliations: Belk College of Business (BCOB), Marketing Department
• Website: Belk Faculty Profile | Personal Site

His work has been funded by the Marketing Science Institute and published in journals such as the Journal of Business Research and Journal of Psychology. Current Honors Faculty status expires June 30, 2029.