Suha Salem

Dr. Suha Salem is a Senior Lecturer in Digital Marketing at the Royal Docks School of Business and Law, University of East London. She holds a PhD, MBA, BSc, and is a Fellow of the Higher Education Academy (FHEA). Her roles include teaching, research supervision, and academic leadership. She leads modules like Social Media Marketing (MK6021) and Digital Marketing (MK5020), emphasizing innovation and practical application.

Research Interests: Dr. Salem focuses on digital marketing strategies, sustainable consumption, and online consumer behavior, particularly in the fashion sector. Her work explores branding dynamics, gaming in marketing, and omnichannel retailing. She frequently publishes in journals like European Journal of Management and Business Economics and Spanish Journal of Marketing.

Professional Contributions: She serves as an external examiner for Gulf University’s MBA in Digital Transformation and delivered a keynote at the 2022 International Conference for Human Resources Management. Her mentorship has guided over 30 master’s students and 3 PhD candidates, with current supervision in marketing research.

Committee Involvement: Active in the Business School’s Equality, Diversity, and Inclusion (EDI) Committee. She also reviews manuscripts for prestigious journals like Sage Open and Journal of Interactive Advertising.