معرفی
Stephen Doyle is a Senior Lecturer in Fashion Marketing at Fashion Business Technology, with expertise in product development and digital transformation within the fashion industry. His research focuses on omnichannel retail strategies, fast fashion supply chains, and influencer marketing.
- Research Areas: Product Development Process, Fast Fashion, Luxuries, Social Media, Influencer Marketing
- Collaborations: Partnered with researchers like Ruth Parker-Strak and Richard Studd on fashion retail innovations
- Recent Publications: Explored disruptions in online fast fashion and strategic value of mono-brand stores
His work addresses modern challenges in fashion marketing, emphasizing agile development models and digital engagement strategies. Stephen contributes to academic discourse through peer-reviewed journals and book chapters, with 13 total research outputs and significant Mendeley readership.
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