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Professor Amanda Bragg-Mollison is a Principal Teaching Fellow and Programme Leader for Fashion Marketing & Management at the Winchester School of Art (WSA), University of Southampton. She holds global industry experience in luxury market services marketing and digital marketing, with Postgraduate and Professional Diplomas in these fields. Her research focuses on omnichannel retail experiences in luxury brands, sensorial marketing, and cross-border cultural differences in retail environments. She contributed a chapter titled Luxury and the Senses to Bloomsbury Publishing, exploring how scent influences brand loyalty.
She leads academic initiatives such as the 'Modernising The Student Experience' Project Board, chairs the Teaching, Assessment and Feedback subcommittee, and oversees the Art School’s Board of Examiners. Amanda also serves as an external advisor to the London College of Fashion and is a member of the Winchester Luxury Research Group. Her work emphasizes enhancing student employability through industry collaboration and pedagogical innovation.
