معرفی
Paul Mackie serves as Senior Lecturer, Director of Online Programmes, and Head of the Department of Fashion & Textiles at the Winchester School of Art, University of Southampton. With over 16 years of industry experience in high-street and international retail, he specializes in translating practical expertise in buying, merchandising, and brand development into academic leadership.
His research centers on experiential retailing's transformative role in physical retail environments, examining how strategic brand management and customer experience design can revitalize brick-and-mortar spaces. This work directly informs his teaching in retail strategy, supply chain management, and fashion business development.
Awards and Honors:
- Fellow of the Higher Education Academy
- University award for excellence in teaching
As an active Retail Consultant, Mackie develops commercial strategies for brands while leveraging his industry background managing £100 million+ product categories. His professional experience includes introducing international brands to major department stores and developing menswear collections through direct supplier collaboration across China, Europe, and the UK.
