Stefan Sleep

Stefan Sleep is an Associate Professor of Marketing and Professional Sales at Kennesaw State University's Department of Marketing and Professional Sales. He holds a PhD in Marketing from the University of Georgia, an MBA from New York University, and a BA/BS from the University of Pennsylvania. His research focuses on marketing strategy, sales management, and the integration of data-driven approaches in decision-making processes.

Research interests include marketing strategy with an emphasis on sales dynamics, intra-organizational relationships, and leveraging data to enhance marketing efficacy. His work has been published in prestigious journals such as the Journal of the Academy of Marketing Science, AMS Review, and European Journal of Marketing.

Recent publications explore topics like AI's impact on sales management, IT-marketing collaboration, and overcoming data silos. His studies highlight innovative approaches to integrating marketing, IT, and sales functions for organizational success. He teaches courses on professional selling and sales management, emphasizing practical applications of theory in real-world scenarios.

Dr. Sleep’s work bridges academic research and pedagogy, with notable contributions to sales education through case studies and design-thinking projects in the classroom. His research agenda emphasizes advancing the understanding of B2B sales strategies and the evolving role of data in organizational decision-making processes.