Stefan Eibl

Stefan Eibl is a Researcher at the Institute of Marketing and Head of the E-Commerce Department at the University of Applied Sciences Wiener Neustadt. He also serves as Head of the Master's program in E-Commerce. His research focuses on digital well-being, behavioral neuroscience, and sustainable interaction design.

• Current projects: DigiWell (parental social media effects on children's digital well-being) and biscuit4all (diversity-sensitive climate behavior frameworks).
• Research areas emphasize neurophysiological responses in e-commerce, persuasive technology, and sustainability contexts.
• Recent publications analyze hotel booking interfaces, skin conductance in decision-making, and diversity-aware behavioral interventions.
• Active in academic collaborations (NeuroIS Society, Johannes Kepler University Linz) and guest researcher engagements.