Michael Hollaus

Michael Hollaus is a Researcher at the University of Applied Sciences Wiener Neustadt, specifically in the E-Commerce Department within the Faculty of Business. He holds a BA and MA degree and focuses on digital commerce research with active scholarly contributions from 2021-2024.

His research interests span multiple domains of digital commerce:

• E-Commerce and Online Shopping Behavior
• Cryptocurrency and Blockchain Applications
• Metaverse and NFT Adoption
• Sustainable Consumer Behavior in Digital Environments
• Mobile Payment Systems and Wallet Technology

Dr. Hollaus's publication record demonstrates a strong focus on emerging digital technologies and their consumer adoption patterns. His recent work examines how technologies like cryptocurrency, NFTs, and metaverse platforms are being integrated into consumer behavior, often employing advanced analytical methods including principal component analysis and clustering techniques to understand market segments. His research bridges technological innovation with practical business applications in the digital marketplace.

His notable achievement includes:

• Best Presentation Award (2022)

As an active researcher in the E-Commerce Department, Dr. Hollaus contributes significantly to advancing knowledge in digital commerce through peer-reviewed conference publications. His work provides valuable insights for businesses navigating the rapidly evolving digital marketplace and understanding consumer responses to emerging technologies.