معرفی
Srinivas Sridharan is a Professor of Marketing at Monash University, specializing in research addressing the impact of markets on consumer quality of life. He has held academic roles across India, the USA, Canada, and Australia over 25 years, contributing to marketing strategy, ethics, and sustainable development.
Research Focus:
- Marketing ethics and values
- Sustainable development goals (particularly SDG 6 and 7)
- Subsistence marketplaces and marketplace literacy
- Water, sanitation, and hygiene (WASH) market systems
Key Projects:
- Native Grains and Tubers Alliance (2024): Leading research on agricultural marketing systems
- Water and Sanitation Markets in the Pacific (2013–2016): Collaborative initiative funded by Australian Aid
Awards:
- Deans Commendation for Excellence in Teaching (2011)
- Deans Commendation for UN PRME Research Excellence (2017)
Teaching & Supervision:
Teaches Marketing Strategy Implementation in Monash’s Bachelor of Commerce program. Supervised PhD projects at Monash and externally at the University of Queensland (2014–2017). Current projects focus on analyzing Australian financial services misconduct and advertising’s cultural impacts using machine learning.
Collaborations:
Active in interdisciplinary networks including the Center for Global Business and Journal of Consumer Affairs editorial board. Engages in policy-oriented research across Asia-Pacific regions.
