معرفی
Dr. Umme Hani is a Lecturer in Marketing at the School of Law & Business, University of Notre Dame, Australia. With a PhD from the University of Wollongong and a Master's from the Sydney Graduate School of Management, she focuses on relationship marketing, technology marketing, social entrepreneurship, and climate action initiatives.
- PhD in Marketing, University of Wollongong, Australia
- Master of Business, University of Western Sydney, Australia
Her research addresses critical global challenges through the lens of marketing and technology, particularly targeting SDG 1 (Poverty Alleviation), SDG 5 (Gender Equality), SDG 9 (Industrial Innovation), and SDG 13 (Climate Action). She explores data-driven solutions for subsistence marketplaces, AI applications in sustainability, and ethical innovations in microfinance and healthcare platforms.
Her recent publications analyze AI's role in climate action, relationship quality in impoverished markets, and digital transformation in healthcare and financial services. These works align with ABDC A* and A ranked journals, focusing on topics like subsistence marketplaces, ethical marketing, and sustainable development.
Scientific Awards:
- Australian Government Research Training Program (AGRTP) scholarship (2018)
- Best Paper Award, Journal of Business Research (2022)
- Highly Commended PhD Research Award, University of Wollongong (2023)
She has served as a reviewer for leading journals and contributed to conferences, emphasizing practical applications of marketing analytics in addressing social and environmental challenges.
