Kiju Jung

Dr. Kiju Jung is a Senior Lecturer in the Department of Marketing at the University of Sydney Business School. He holds a Ph.D. in Marketing from the University of Illinois at Urbana-Champaign and joined the University of Sydney in 2014. His research focuses on consumer behavior in non-WEIRD (Western, Educated, Industrialized, Rich, Democratic) marketplaces and the intersection of political ideology with marketplace behaviors. He teaches postgraduate courses in customer analytics, relationship management, and marketing principles.

Education: Ph.D. in Marketing (University of Illinois at Urbana-Champaign).

Research Interests:

• Consumer well-being in non-WEIRD contexts
• Political ideology's influence on consumer decisions
• Subsistence marketplace dynamics
• Data-driven customer analytics

Publications: His work appears in top journals like Journal of Consumer Research and Journal of Public Policy & Marketing. Notable contributions include studies on hurricane fatality gender disparities and political polarization in consumer behavior.

Awards: Recipient of the ACR-Sheth Foundation Dissertation Award (2013).

Teaching: Leads courses on CRM, marketing principles, and customer analytics, emphasizing data literacy and predictive modeling techniques.