معرفی
Jihye Jung, Ph.D., is an Assistant Professor of Marketing at the Carlos Alvarez College of Business, University of Texas at San Antonio. Her work explores the intersection of consumer identity, political ideology, cross-cultural dynamics, and social influences on consumption choices.
- Education: Ph.D. in Marketing (Rice University), MBA (KDI School of Public Policy and Management), B.A. (Yonsei University)
Her research focuses on how nonconscious political identity shapes customer satisfaction, financial decisions, and preferences for educational programs. She has published in top-tier journals like Journal of Marketing, Journal of Marketing Research, and Journal of Retailing, with recent articles addressing corporate political activism and generational shifts in consumer behavior.
Her prior decade-long consulting experience at LG Economic Research Institute informs her practical insights into strategic planning for consumer and B2B markets. While no formal awards or advisees are listed in her profile, her work bridges academic rigor with real-world business applications.
