معرفی
Dr. Simon Jang is a Reader (Associate Professor) in Marketing Analytics at Cardiff Business School, Cardiff University. With a doctorate from Grenoble Ecole de Management (2014) and industry experience at SK Telecom (1998-2014), his research integrates quantitative methods with digital marketing and tourism management. He currently serves as Associate Editor for Journal of Strategic Marketing and co-directs the Marketing Analytics SIG at the Academy of Marketing.
His research explores three primary domains: Digital Marketing (AI-driven strategies, mobile apps, gamification), Spatial Marketing (geographic analysis in retail/tourism), and Social Impact Analytics (charity marketing, CSR/ESG). Recent work examines how gamification influences consumer behavior in tourism contexts and spatial modeling of peer-to-peer accommodation markets.
Jang leads significant grants including a Knowledge Transfer Partnership on charity marketing (UKRI, 2023-2025) and ESRC-funded projects on co-production models in housing. He currently supervises PhD candidates in digital marketing and spatial analytics.
Awards & Honors:
- Cardiff University Outstanding Contribution Award (2022)
- THEREPS Conference Best Paper Award (2022)
- TTRA Best Research Paper Runner-up (2021)
- Outstanding Service Award, Antalya International University (2015)
As research collaborator at the AI Application Lab (AAPL), he develops data-driven solutions for marketing challenges. His industry collaborations include work with mobile app developers, retail chains, and e-commerce platforms in Europe and Asia.
