JANG Seongsoo

Dr. JANG Seongsoo is an Assistant Professor in the Marketing department at Rennes School of Business, France, since August 2015. His academic journey includes roles as Assistant Professor at Antalya International University (2014–2015) and Part-time Lecturer at Sogang University (2013–2014).

• Doctorate of Business Administration, Grenoble Ecole de Management (2014), Concentration: Marketing
• Master of Business Administration, Peking University (2010)
• Master of Science in Technology Management, State University of New York at Stony Brook (2002), Highest Distinction
• Bachelor of Economics, Hankuk University of Foreign Studies (1998), Highest Distinction

His research focuses on Big Data Marketing, Digital Marketing, Bayesian Statistics, Spatial Analysis, and Product Innovation, integrating advanced statistical methods with modern marketing challenges.

• Company sponsorship for Peking MBA programme (2008–2010)
• Best graduate of SUNY Stony Brook’s M.Sc. in Technology Management (2002)
• Four-year scholarship at Hankuk University of Foreign Studies (1991, 1992, 1996, 1997)

Dr. JANG has served as a reviewer for Technovation Asia and the Marketing Journal, and secured a National Research Foundation of Korea Grant funded by Sogang University. His professional career spans both academic and industry roles in marketing strategy, analytics, and innovation.