Joseph Pancras

Joseph Pancras is an Associate Professor in the Department of Marketing at the University of Connecticut School of Business. He holds a Ph.D. and M.Phil. in Marketing from NYU's Stern School of Business, an MBA from Bharathidasan Institute of Management, India, and a B.E. in Electronics & Communication Engineering from PSG College of Technology, India.

• Ph.D., Marketing, NYU Stern School of Business (2005)
• M.Phil., Marketing, NYU Stern School of Business (2002)
• MBA, Bharathidasan Institute of Management, India (1996)
• B.E., Electronics & Communication Engineering, PSG College of Technology, India (1992)

His research focuses on quantitative approaches to targeted marketing, firm spatial competition, and digital-physical marketing integration. Key areas include mobile/online promotions, customer poaching in retail competition, and distribution channel dynamics in CRM. He applies digital analytics to cross-category/cross-media marketing and competitive strategy.

Featured publications span Marketing Science, Journal of Interactive Marketing, and Management Science, addressing topics like casino jackpot event impacts, mobile promotion frameworks, and retail expansion dynamics. His work has received prestigious awards, including the Donald Lehmann Award (2008) and William Davidson Award (2010).

• Donald Lehmann Award for Best Dissertation-Based Paper (2008)
• William Davidson Award for Best Paper in Journal of Retailing (2010)

With industry experience at Kantar and Taylor Nelson-Sofres, he integrates practical insights into academic research and teaching. Contact: joseph.pancras@uconn.edu | Office: BUSN 328, Storrs Campus.