معرفی
Julie Masset is a Lecturer in Marketing and Service Management at the Faculty of Economics, Management, Communication and Politics (EMCP) of the University of Namur. She serves as International Relations Coordinator and is affiliated with the Namur Digital Institute, CeRCLe (Center for Research on Consumption and Leisure), and CCMS (Center on Consumers and Marketing Strategy), which she co-directed from 2021 to 2023. Her academic career began at the University of Namur as a teaching and research assistant after completing her Master in Business Engineering, followed by a PhD in Economics and Business Administration (2015) focusing on tourist objects' evolving meanings.
Her research bridges
- Consumer behavior
- Qualitative methodology
- Videography in tourism studies
- Leisure and tourism marketing
- Luxury tourism through private sales platforms
- Visual storytelling in tourism research
- Identity construction at music festivals
- Souvenir meaning transitions
- Qualitative theory building
- 2019 Outstanding Paper at ATMC Conference
- 2017 Best Videography at ACR Conference
- 2017 Best Paper at TTRA European Chapter
- 2015 Outstanding Paper in International Journal of Culture, Tourism and Hospitality Research
Recent publications highlight trends in:
Scientific recognition includes
She actively participates in academic events and has taught at UCLouvain, UMons, EDHEC, and Kedge Business Schools, maintaining collaborations with international research networks like ICM-CIM and Intercollegiate Center for Management Science.
