معرفی
Claire Deventer is a Lecturer in Data Analytics, Management, and Strategic Decision Making at the Department of Management Sciences, Faculty of Economics, Management, Communication and Politics, University of Namur, Belgium. She conducts research at the Namur Digital Institute (NADI) and Centre for Research on Consumption and Leisure (CeRCLe).
Education:
- PhD in Business Administration, Marketing (2024) - University of Namur
- Master in Business Engineering - Advanced Marketing and Data Science (2019) - University of Namur
Her research examines technology's impact on consumer behavior and experience, with emphasis on AI-driven personalization systems. Key areas include product configurators, recommendation engines, chatbots, and non-fungible tokens (NFTs), analyzing how these technologies reshape customer interactions and value perception in digital markets.
Recent publications (2020-2024) reveal an evolutionary trajectory from human-computer interaction in e-commerce to cutting-edge applications of virtual agents in healthcare and NFT-based value frameworks, demonstrating consistent focus on emerging technologies' behavioral implications.
Dr. Deventer leads the faculty's educational provision review system, ensuring quality and equity in academic programs. Her completed PhD research on automated shopping advice (CoPSyRI project, 2020-2023) investigated interactive recommendation systems' impact on purchasing outcomes.
She actively contributes to Namur Digital Institute and CeRCLe research communities, focusing on digital innovation and consumer behavior dynamics.
