معرفی
Shyam Gopinath serves as Associate Professor of Marketing and Henry B. Tippie Research Fellow at the Tippie College of Business, University of Iowa.
His academic credentials include:
- Ph.D. from Kellogg School of Management, Northwestern University
- M.S. in Industrial Management from IIT Madras
- M.S. in Statistics from University of Virginia
His research centers on Social Media, Online Word of Mouth, and Customer Relationship Management, with specialized methodology in Econometrics and Bayesian Models. He investigates online word-of-mouth impacts on firm performance and customer purchasing behavior through probability modeling in non-contractual settings.
Recent publications like his 2024 study on reviewer badge dynamics demonstrate consistent focus on digital marketing analytics and consumer behavior, integrating advanced statistical techniques to address contemporary e-commerce challenges.
Key recognitions include:
- DMEF Shankar-Spiegel Dissertation Competition
- Management Science Marketing Department Best Paper Award (2025)
He maintains active editorial service for:
- Journal of Interactive Marketing (since 2024)
- Journal of Marketing (since 2022)
- International Journal of Research in Marketing (since 2021)
- International Journal of Market Research (since 2019)
Details regarding student advising and grant funding were not specified in available materials.
