معرفی
Sheri Pattillo serves as a Lecturer for the Wine & Spirit Education Trust (WSET) program within Texas Tech University's College of Health & Human Sciences, teaching WSET courses in Fredericksburg, TX. She maintains dual industry roles as Co-Owner of French Connection Wines and Head of Sales & Marketing for Calais Winery.
Her academic credentials include:
- M.B.A.
- WSET Level 4 Diploma
- Winemaking Certificate from Texas Tech University
Specializing in experiential wine education, her research interests focus on global wine tourism dynamics, terroir-driven marketing strategies, and sensory evaluation methodologies. Her industry leadership as former Executive Director of Texas Wine Growers informs her practical approach to viticulture education and regional wine promotion.
Professional recognition includes:
- WSET Level 4 Diploma
- Certified Sommelier (Court of Master Sommeliers)
- Certified Specialist of Wine (Society of Wine Educators)
- Certified Educator for the WSET
- Winemaking Certificate (Texas Tech University)
Through Texas Tech, she previously developed and taught specialized courses including "Wines of the World" and "Wine Tourism," bridging academic theory with industry practice. Her entrepreneurial ventures demonstrate applied commercialization of wine education principles.
Active in Texas Hill Country viticulture, she collaborates with regional wineries including Calais Winery where she directs market expansion strategies while maintaining her instructional role at Texas Tech.
